Verified 2026-07-16 against hootsuite.com/plans — current pricing reflects the major repricing covered in the Watchdog entry.
Pricing
- Standard — $99/user/mo (annual billing), 10 accounts max
- Professional — $199/user/mo, unlimited accounts
- Advanced — $399/user/mo — approval workflows live here, not below
- Enterprise — custom
Monthly-billing rates aren’t published; they’re shown at checkout and run higher than the annual figures above.
Listening
Powered by Talkwalker — brand, topic, and person tracking with sentiment, themes, demographics, and a world map view. Capped at 5 brands for listening and comparison.
Where it fits
Teams already in the Hootsuite ecosystem, and organizations — government, finance, healthcare, education — that need broad listening depth and 53 built-in report templates.
Where it doesn’t
Even after the July 2026 price cut, Standard is $99/user/mo — pricier per seat than most of this Directory. Approvals require the Advanced tier specifically. GBP is absent from the current supported-network list.