Original data built from what we’ve verified directly, not aggregated from other people’s listicles. This grows as the Watchdog accumulates more entries — currently it’s an evidence-based tracker rather than a finished annual study, and we’re not going to publish one until there’s a full year of verified data behind it.
Five cross-vendor pricing datasets were published on 2026-08-25, each built from the vendor’s own pricing page on a stated date. They supply evidence to every territory and rank nothing: for a verdict, see which tool wins, by use case and budget.
- State of the Market: what we’ve verified so far
- The add-on rack: what these tools cost once the add-on rows are counted
- Annual billing: what the discount computes to, and what the contract says
- Quote-only pricing: who hides the number, and what is actually behind the wall
- Per-seat vs per-workspace pricing in social media management tools
- The X surcharge: which tools bill extra for one network, and how much