The add-on rack: what these tools cost once the add-on rows are counted

Social media management tools publish two prices. The plan card carries one. The add-on rack carries the rest, and the rack is where the bill actually gets decided. On 2026-08-24 we fetched the pricing page of every vendor in our Directory and recorded every add-on row it publishes: the name, the price, the unit it is billed in, and whether we could read it at all. Nineteen vendors publish at least one priced add-on row. Two publish none. Six name add-ons without printing a price. Four publish no pricing at all. Four served pages we could not read.

This page is the dataset. It ranks nothing and recommends nothing. For which tool wins by use case and budget, go to which tool wins by use case and budget. For when a row last moved, go to which tools moved pricing recently.

Add-on rows, and the units vendors bill them in

An add-on row is a charge a vendor publishes outside the plan card, with its own price and its own billing unit. The unit matters more than the price, because the unit decides how the number multiplies.

Six units cover most of the rack. Each example below comes from the vendor’s own pricing page, fetched 2026-08-24.

1. Per account or profile. ContentStudio charges $5 per month per extra social account.
2. Per user or seat. ContentStudio charges $10 per month per extra user. Social Champ charges $8 per user per month on Professional.
3. Per workspace. HeyOrca charges $59 per workspace per month for its Social Reports add-on.
4. Per network. Metricool charges $10 per month per connected X account. CoSchedule bills X/Twitter profiles at $16 per profile per month, separately from the base plan.
5. Per module. Vista Social charges $75 per month for Listening across social, web and news. eclincher prices its Local SEO Automation tool at $300 per month.
6. Per day. Metricool’s Hashtag Tracker is $25 per day to track X, and $25 per day to track Instagram.

The rack also contains units the six-unit list does not cover, and they are the ones buyers miss. RecurPost sells recurring time slots at $20 per month per block of 10 daily slots, and SocialBee sells profiles in blocks of five at $15 per month. Sked Social prices approvals per year, at US$500 per year for internal approvals. CoSchedule prices its Actionable Marketing Institute add-on per team, at $50 or $100 per month depending on tier. Simplified, the product our Postfity profile tracks, sells additional campaigns at $10 each. Vista Social prices Employee Advocacy at $199 per month per 25 employees.

Take a 10-profile agency configuration: 10 social profiles, 2 seats, 1 workspace. The per-user unit governs that bill, because 10 profiles sits inside most entry allowances while the second seat usually does not. The per-network unit is irrelevant to it unless one of those profiles is an X account. Reverse the shape to 25 connected networks and 4 seats, and the per-network and per-workspace units start doing the work instead: HeyOrca’s 10-profile-per-workspace structure turns 25 networks into three workspaces before any add-on is bought.

We track these rows for every vendor in the Directory on a Monday, Wednesday and Friday cadence, and have done since July 2026. Plan-card comparisons are everywhere. The rows underneath them are not.

Disclosure. followedapp.com is published by the team behind RecurPost. RecurPost is a covered vendor in this Directory at https://followedapp.com/tools/recurpost/, and its rows below were verified on the same date, from the vendor’s own page, under the same rules as every other vendor. Where a RecurPost row is higher than a peer’s, it is published as found. RecurPost’s $20 per month per team member is the highest per-seat row in this rack.

The add-on rack: every published row, by vendor

Sixty-three rows across nineteen vendors, alphabetical by vendor, every figure verified 2026-08-24 against the vendor’s own pricing page. Prices are as published. Where a vendor publishes an add-on row without a price, the row is listed with that stated.

Each vendor’s full price record stays on its own profile, linked in the Vendor column on that vendor’s first row. This table carries add-on rows only.

Vendors that publish no add-on rows

Two vendors in the Directory publish a readable pricing page with no separately priced add-on row on it, verified 2026-08-24.

• Buffer: published add-on rows, none. Buffer meters the plan itself per channel, at $5 per channel per month on Essentials and $10 per channel per month on Team, both billed yearly. The page states that channels 1 to 10 are priced at the standard rate and channels above 10 cost less per channel, without publishing that lower rate.
• Loomly: published add-on rows, none. The page publishes Starter at $65 per month, $49 per month billed yearly at $588 per year, and Beyond at $332 per month, $249 per month billed yearly at $2,988 per year, with nothing sold alongside them.

No published add-on rows is not the same as no extra cost. Buffer’s per-channel meter and its undisclosed volume rate both move the bill; they are just not printed as rows.

A single-price model fits a buyer who cannot forecast account growth, because the bill cannot be walked upward one row at a time. It does not fit a buyer who needs three profiles and nothing else, where a metered vendor charges for three and a bundled vendor charges for the bundle.

Rows we could not verify, and vendors that publish nothing at all

The dataset stops in four places. Each is recorded as a status, not smoothed into a number.

Add-ons named, no price published (6 vendors, verified 2026-08-24).

• Emplifi: status CHANGED is not claimable and NO_CHANGE is not claimable, because no price exists to compare. The page publishes plan prices of $1,249 per month and $2,499 per month and an add-on section reading “Enhance your Emplifi experience with a suite of optional add-ons,” naming Listening, Social UGC, Influencer Management and others with no price against any of them.
• Hootsuite: the feature comparison carries an “Add-ons” category with no named row and no price. Plan prices appear only in the page’s own FAQ text: “$99 for a Standard plan, $199 for a Professional plan, and range up to $399 for an Advanced plan.”
• Missinglettr: the Agency tier lists “25 Social Profiles + discounted add-on profiles” and publishes no rate for the discounted profiles.
• Sendible: white label is described as “(Available as a paid add-on)” with no figure. The served page carried no plan prices either, so Sendible’s numbers are UNVERIFIABLE for this sweep and our previously published figures are left standing. The July repricing remains owned by when Sendible last repriced.
• Sprout Social: the page states “Premium Analytics and Listening are each available as individual add-ons to the Standard plan and up,” and routes every add-on to “Schedule a demo” rather than a price.
• Statusbrew: the page says users and profiles can be added to a plan and offers “a per profile, a per-user or a bulk quote,” with no published rate. Agency pricing is published only as “From $49 /mo/client.”

No public pricing at all (4 vendors, verified 2026-08-24). For these, add-ons are not published, and no figure is inferred.

• Meltwater: every tier resolves to “Contact Sales.” Capabilities are selectable per module with no module price.
• Oktopost: the pricing page served no prices.
• PromoRepublic: the public pricing page publishes no numbers, which is the state recorded in PromoRepublic still sells self-serve behind its quote-only page. Add-ons are not published.
• Sprinklr: https://www.sprinklr.com/pricing returned HTTP 404 on 2026-08-24. Sprinklr has been quote-only since its self-serve program ended, per Sprinklr ends self-serve purchasing. Add-ons are not published.

UNVERIFIABLE (4 vendors, 2026-08-24). Each page returned HTTP 200 and served no prices in its markup, which means the prices are rendered client-side or withheld from automated requests. Nothing is guessed for these vendors, and our previously published figures stand as our own dated record rather than as current values.

• dlvr.it: 200, 913 characters of readable text, navigation and footer only.
• Hopper HQ: 200, no price in the served markup.
• NapoleonCat: 200, no price in the served markup. Its pricing is a slider.
• Publer: 200, 82,196 characters of readable text, zero price strings. Publer was also UNVERIFIABLE behind its bot wall on the 2026-08-17 sweep. That precedent holds.

Partial verification (3 vendors). These rows are in the rack, with the limit stated on the row.

• Metricool’s add-on rows are published in US dollars and are confirmed. Its plan prices were geo-served in euros, so no Metricool plan price is published here.
• SocialPilot’s rows were geo-served in Indian rupees at ₹200 per month per extra account and ₹200 per month per additional user on a direct request, and passing a currency parameter did not switch the page. Read through a translation proxy that resolves to a US request on 2026-08-25, the same rows publish in dollars: extra accounts $4 per month each, additional user $5 per month. Those are the figures carried in the rack. No conversion was performed; both numbers are the vendor’s own published US rates.

• Onlypult renders its currency symbol as an image rather than text, so a plain fetch cannot record which of USD, GBP, TRY, JPY or KZT was served. Rendered in a browser on 2026-08-25 the page’s own currency selector reads USD, and the two rows are additional accounts $5 per month, $2 per month on Pro, and additional team members $5 per month, $3 per month on Pro.

A quote-only vendor fits a buyer with a procurement process and a signed NDA, where the quote is the normal path. It does not fit a buyer who needs a bill they can forecast this month, because there is no published row to forecast from.

Three worked bills: advertised price against real price

Three configurations, ordered by size, smallest first. A configuration is a count of profiles, seats, networks and workspaces. Every plan price and every add-on row below was read from the vendor’s own pricing page on 2026-08-24, and every row traces to the rack above. Vendors are listed alphabetically inside each bill. No total here is a recommendation, and no total here is compared to another.

Configuration 1: 3 seats, 6 social profiles, 1 workspace

Social Champ cannot reach this configuration by buying rows. Its Standard plan covers 6 accounts and 2 users and publishes “More Users : Not available,” so the third seat requires the Professional plan at $59 per month rather than an add-on row.

Sked Social’s approval rows are the sharpest case of the per-year unit. A configuration that needs client sign-off buys external approvals at US$1,000 per year, which is US$83.33 per month against a US$58 plan.

Configuration 2: 10 social profiles, 2 seats, 1 workspace

OneUp’s Basic tier publishes “No add’l Team Members,” so the second seat is not purchasable as a row at that tier and the configuration moves to Intermediate at $60 per month monthly billing.

The divergence in this configuration runs from $0 to $40, and the plan price does not predict it. ContentStudio and HeyOrca cover the configuration inside the plan and add nothing. RecurPost’s Personal plan reaches it by buying six rows, five profiles and one team member, which is the widest gap in this configuration. Social Champ reaches it by buying four account rows.

Configuration 3: 25 connected networks, 4 seats, per-location publishing

Social Champ’s Pay Per Profile track is the widest gap in the rack: a $0 advertised base and a $145 real monthly total for 25 accounts, because the whole price is the per-account row.

Per-location publishing changes which unit binds. A per-workspace vendor prices locations as workspaces, so HeyOrca’s bill moves in $59 steps every 10 networks. A per-account vendor prices locations as accounts, so Social Champ’s bill moves in $3 steps at that volume. A configuration with one X account among the 25 also picks up a per-network row at Metricool, CoSchedule and Vista Social, and does not at the other sixteen vendors with priced rows.

Which of these totals represents the better buy is not settled here. That comparison belongs on the best social media tools pages, which cite this rack as evidence.

How these figures were verified

The vendor’s own page is the only source we accept for a price. Third-party articles, listicles and aggregator sites never count, no matter how recently they were updated.

This sweep, run 2026-08-24:

• 35 live Directory profiles, and 35 vendor pricing targets attempted. Two required URL correction: OneUp’s pricing lives at https://www.oneupapp.io/price, since https://www.oneupapp.io/pricing returns HTTP 404, and https://www.sprinklr.com/pricing returns HTTP 404.
• 19 vendors published at least one priced add-on row, producing 63 rows.
• 2 vendors published a readable page with no add-on row on it.
• 6 vendors named add-ons without publishing a price.
• 4 vendors published no pricing at all.
• 4 vendors are marked UNVERIFIABLE, meaning the page returned HTTP 200 and served no price in its markup.

Every figure on this page carries its verification date. Every status is one of NO_CHANGE, CHANGED with the vendor’s own wording quoted, or UNVERIFIABLE. US pricing is reported where a page geo-serves another currency, and where it could not be obtained in US dollars the gap is marked rather than converted. The full sweep runs Monday, Wednesday and Friday, and has done since July 2026. The rest of the dataset sits in our research reports, alongside our running tracker of verified market changes.

One row changed against our own prior reading and is not yet logged on the wire. CoSchedule’s pricing page now publishes, in its own words, “Twitter/X profiles are not included in base plans and are billed separately,” at $16 per profile per month. Tailwind’s pricing page publishes, in its own words, “Need more credits? Buy 100 for $10 anytime, or turn on auto-refill.” Both are recorded here as current values with today’s date. When each moved, and what moved, stays with the pricing-changes wire.

Billing term and the add-on row

Annual billing discounts the add-on row, not just the plan. MavSocial publishes an additional profile at $7 per month on monthly billing and $6 per month on annual billing, and an additional user at $24 against $20 on the same split. Social Champ’s Pay Per Profile Starter track charges $5 per account per month for the first ten accounts on monthly billing and $4 on yearly. Later’s plan card shows extra users at $3.75 per month on its annual view while its own FAQ states $5 per additional user. A configuration that prices only the plan discount misses the second discount underneath it.

Cancellation terms decide whether that discount is a discount. Loomly’s discounted annual plan carries a confirmed no-early-cancellation clause, recorded in Loomly’s annual-plan cancellation terms. Sked Social prices four of its rows per year rather than per month, so those rows follow the annual term by construction.

Check a tool’s rows before you sign

Metricool charges $10 per month per connected X account as an add-on, verified 2026-08-24. That row is not on the plan card, and neither are the other 62 in the rack above. Before you sign, open the vendor’s pricing page, find the add-on section, and count the rows against your own profile, seat, network and workspace counts.

Then use the rest of the network. Compare tools inside a category on the scheduling and publishing tools, social listening and monitoring tools, approval and agency workflow tools, DM and comment automation tools and analytics and reporting tools pages. Read the current state of the social media tools market for where the market sits this week. Definitions for the terms used here sit in the field guide.

FAQ

Which billing units do social media management tools charge add-ons in?

Social media management tools charge add-ons per account or profile, per user or seat, per workspace, per network, per module and per day, all six verified across the Directory on 2026-08-24. Metricool’s Hashtag Tracker at $25 per day is the per-day case. The rack also contains rows billed per block of credits, per year, per team, per campaign, per 25 employees and per 50 GB.

Why is my bill higher than the plan price I signed up for?

Your bill is higher because the plan price covers a fixed allowance and every unit past that allowance is a separate published row. Social Champ’s Standard plan is $29 per month for 6 accounts, and each account past six is $5 per profile per month, verified 2026-08-24. Ten accounts on that plan is $49 per month, and the plan card still says $29.

Which tools publish no add-on rows at all?

Buffer and Loomly publish a readable pricing page with no separately priced add-on row on it, verified 2026-08-24. No published add-on rows is not the same as no extra cost: Buffer meters the plan itself per channel, at $5 per channel per month on Essentials billed yearly.

Which tools do not publish add-on prices publicly?

Meltwater, Oktopost, PromoRepublic and Sprinklr publish no pricing at all, verified 2026-08-24, so their add-ons are not published. Emplifi, Hootsuite, Missinglettr, Sendible, Sprout Social and Statusbrew name add-ons on their pricing pages without printing a price. We infer no figure for any of the ten.

How current are these add-on prices?

Every add-on price on this page was read from the vendor’s own pricing page on 2026-08-24, and the date sits next to the figure. The sweep runs Monday, Wednesday and Friday and has done since July 2026. A price we could not read on the day is marked UNVERIFIABLE rather than carried forward as current.

Does followedapp cover RecurPost the same way as every other vendor?

followedapp.com is published by the team behind RecurPost, and RecurPost is a covered vendor at https://followedapp.com/tools/recurpost/ under the same rules as every other vendor in the Directory. RecurPost’s nine add-on rows were read from recurpost.com on 2026-08-24, the same date and the same method as the rest of the rack, and its $20 per month per team member is published here as the highest per-seat row we found.