This is not a finished annual report — we’re not going to publish invented year-end statistics before we actually have a year of tracked data. What follows is only what we’ve directly verified against vendor pricing pages and documentation between April and July 2026.
Pricing and structure changes verified in this window
- Hootsuite cut per-user pricing significantly and re-tiered around a new Advanced plan where approval workflows now live — detail
- Sendible abandoned its per-seat pricing ladder entirely for workspace-based tiers with unlimited users — detail
- Tailwind repositioned from a three-platform scheduler to a Pinterest-first, credit-metered product — detail
- SocialPilot dropped Tumblr from its supported platform list alongside a repricing — detail
- Loomly confirmed a no-early-cancellation clause on its discounted annual plan — detail
Platform-access changes
- HeyOrca removed direct X/Twitter publishing (Apr 6, 2026) — detail, following the same pattern as Later’s X removal in August 2025
Market-access changes
- Sprinklr ended its self-serve purchasing program entirely (Apr 30, 2026) — detail; new buyers now require a sales cycle
- PromoRepublic pivoted to a quote-only model, dropping public pricing altogether — detail
Ten vendors, five months, all independently verified. We’ll keep this page live as the dataset grows rather than freeze it into a static yearly report.