This is not a finished annual report — we’re not going to publish invented year-end statistics before we actually have a year of tracked data. What follows is only what we’ve directly verified against vendor pricing pages and documentation between April and July 2026.
Pricing and structure changes verified in this window
- Metricool doubled its X/Twitter add-on to $10 per connected account per month and ended free access to Studio and campaign dashboards, selling unlimited use as a new Advanced Analytics add-on — plan prices unchanged — detail
- Vista Social cut included users on every tier in August (Professional 3 → 2, Advanced 6 → 4, Scale 10 → 8) with prices unchanged — detail
- Sendible moved its prices twice in July — the entry tier rose 21% to $35 while Elite fell 25% to $299 and Enterprise got a published $750 price — detail
- Vista Social cut its Scale tier to $349/mo without touching the annual price, narrowing that tier’s annual discount — detail
- Hootsuite cut per-user pricing significantly and re-tiered around a new Advanced plan where approval workflows now live — detail
- Sendible abandoned its per-seat pricing ladder entirely for workspace-based tiers with unlimited users — detail
- Tailwind repositioned from a three-platform scheduler to a Pinterest-first, credit-metered product — detail
- SocialPilot dropped Tumblr from its supported platform list alongside a repricing — detail
- Loomly confirmed a no-early-cancellation clause on its discounted annual plan — detail
Platform-access changes
- HeyOrca removed direct X/Twitter publishing (Apr 6, 2026) — detail, following the same pattern as Later’s X removal in August 2025
Market-access changes
- Sprinklr ended its self-serve purchasing program entirely (Apr 30, 2026) — detail; new buyers now require a sales cycle
- PromoRepublic pivoted to a quote-only model, dropping public pricing altogether — detail
Ten vendors, five months, all independently verified. On 2026-07-27 we re-checked 16 vendors against their live pricing pages: 13 unchanged, Vista Social and Sendible moved (entries above), and Sprinklr remains quote-only. We’ll keep this page live as the dataset grows rather than freeze it into a static yearly report.