Verified 2026-08-12 against metricool.com/pricing.
Pricing (scales by number of brands, not flat)
- Free — $0: 1 brand, 20 posts/mo, no X or LinkedIn
- Starter — $25/mo for 5 brands, $45/mo for 10 brands — unlimited publishing, LinkedIn included from this tier
- Advanced — $67/mo for 15 brands, $107 for 25, $210 for 50 — approvals and team/client roles start here
X/Twitter is a paid add-on on every tier at $10/month per connected account — doubled from $5 since our May reading (verified 2026-08-12). Metricool Studio and campaign dashboards are now limited on every plan, with unlimited access sold as a separate Advanced Analytics add-on from +$12/mo on Starter and +$36/mo on Advanced. The vendor’s own “from $X/month” headline price only reflects the lowest brand count — actual cost scales steeply as you add brands.
Where it fits
Teams wanting in-tool ads management (Meta, Google, and TikTok ads, a genuinely rare feature in this Directory) alongside scheduling, and multi-brand pricing rather than flat per-user cost.
Where it doesn’t
No DM automation. The headline pricing is deceptive if you’re comparing against flat-rate competitors — check the brand count before comparing numbers.