Verified: 2026-11-11, buffer.com/resources/retiring-start-page/ and buffer.com/pricing.
Buffer is shutting down Start Page, the link-in-bio page builder it has offered since 2021. A post on Buffer’s own site, published Nov 4, 2026 by its Staff Product Manager Brandon Green, says “we’ve decided to retire Start Page” and sets three dates:
- “November 4, 2026: We’ve stopped allowing the creation of new Start Pages”
- “November 30, 2026: You’ll have tools to move your page somewhere else.”
- “February 2, 2027: We’ll begin taking down Start Pages that haven’t been migrated somewhere else.”
Editing ends on November 30. The migration options are a full file export for self-hosting, a move to Lnk.bio (an independent link-in-bio tool Buffer has partnered with), and a redirect from the old start.page address to the new page. Without a redirect, “the link stops working once your page is removed.” Both buffer.com/start-page and start.page now redirect to the announcement.
The pricing page has caught up. On our 2026-11-09 read it listed Start Page in the feature menu and in the plan comparison, included on Free, Essentials and Team, with the note “A Start Page counts as a channel towards your plan.” On 2026-11-11 every Start Page row was gone, in five separate fetches. Plan prices did not move: Free $0, Essentials $6 and Team $12 per channel a month.
What it means for billing: “From November 30, 2026, Start Page stops counting as a channel, so that slot is free for another channel.” The bill does not drop on its own; a customer who does not want the freed slot has to lower the channel count in billing settings.
What it means for buyers: Buffer no longer has a link-in-bio page of its own. Among the tools we track, Later still lists Link in Bio on its plans and Vista Social lists its Vista Page link-in-bio tool from Professional up (both read from their pricing pages on 2026-11-11).
The announcement is dated by Buffer itself (Nov 4). The pricing-page removal landed between our 2026-11-09 and 2026-11-11 captures.
Current numbers on the Buffer profile.
Back to Shutdowns & Acquisitions