Verified 2026-07-16/17 against sproutsocial.com/pricing.
Pricing (per seat)
- Essentials (new entry tier) — $79/seat/mo annual ($99 monthly): 5 profiles
- Standard — $199/seat/mo annual ($249 monthly): 5 profiles, consolidated inbox, keyword/location monitoring
- Professional — $299/seat/mo annual ($399 monthly): unlimited profiles
- Advanced — $399/seat/mo annual ($499 monthly)
- Enterprise — custom, demo-only
Listening
AI-powered with Smart Categories and sentiment scoring across Bluesky, Facebook, Instagram, Reddit, TikTok, Tumblr, X, YouTube, and the open web — but Listening and Premium Analytics are sales-quoted add-ons starting from Standard, not included in the sticker price.
Where it fits
Large agencies and brands managing multiple clients who need enterprise-grade listening and CRM integration (Salesforce Service Cloud sync).
Where it doesn’t
Per-seat cost compounds fast across a team. Bot Builder (automated DM flows) covers Facebook Messenger and X only — not Instagram.