Verified 2026-09-19 against brandwatch.com/plans/ and the vendor’s Social Media Management product page.
Pricing
The pricing page publishes no numbers or tiers. It says “standard to enterprise plans” are available for each solution, and every route in is a demo request (“Schedule your free demo”, “Request your Brandwatch demo”). The demo form asks which product you want: Social Media Management, Social Listening & Consumer Insights, Influencer Marketing, Search Intelligence, or Not Sure. No free trial or free plan is stated.
The suite lists Consumer Intelligence, Social Media Management, Influencer Marketing, Media Intelligence & Insights, Search Intelligence and APIs. The plans page promises “unlimited channels” for suite customers.
Platforms
The inbox is described as covering Facebook, Twitter, TikTok, Instagram, LinkedIn, WhatsApp and YouTube. Listening spans “100 million + sources”, with 12 months of consumer data and 7 years of competitive channel analytics. The content calendar shows organic and paid content in one view, with approvals handled through user roles. The influencer database claims over 30 million creators. The pages do not say which networks support publishing as opposed to inbox or listening only.
Ownership
Brandwatch is part of Cision. Site navigation reads “Brandwatch + Cision”, and the demo-form consent names “Cision and its affiliated brands, including Brandwatch, CisionOne, and PR Newswire”. The vendor pages do not give an acquisition date.
Where it fits
Enterprise teams and agencies that want social listening and consumer research as the core, with social management and influencer tools sold as part of an integrated suite.
Where it doesn’t
Buyers who want published prices, self-serve sign-up or a trial: everything runs through a demo request. Its social management module is a secondary offering to listening.
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